Frequently Asked Questions
Knowledge is power. We believe that the more our clients understand about what we do and why we do it, the more confident they will become in partnering with us to achieve their online advertising goals.
Both remarketing and placement ads show up on websites that your potential customers may visit, but there is a distinct difference. Remarketing ads “follow” users who have visited your website and show up on other sites they visit. Placement ads are strategically placed on websites that are related to the interests of your target clients in hopes of drawing them to your website.
We have excellent graphic designers on our team that can design eye-catching banner ads for you, but you are also welcome to provide your own ad designs for us to place.
Yes! Video ads are highly effective. Statistics show that 75% of users visit the marketer’s website after viewing a video related to their service or product. We would be happy to work with you in producing your video ads.
We offer a free analytical review for new clients. With proper reporting, we can tell you which of your Google Adwords campaigns are generating quality leads and which ones are just a waste of your money. For our ongoing clients, we do a monthly review of their online advertising campaigns, consulting with them on ways to continually increase their ROI.
A landing page is really just a one page website. It can be a page on your main website or it can be totally separate with its own url. It is referred to as a ‘landing page’ because it is the page where visitors are sent from other sources, such as your ads, social media campaigns or email campaigns. The landing page is generally designed for generating conversions. That may mean making a purchase or simply signing up for a free download or email listing.
We provide several different levels of website design, from well-designed templates ready for your content to templates with additional customization to websites custom designed from scratch. We have options to fit most any budget.
Your website or landing page is the final closer in your online sales funnel. Online advertising is the bait that lures them in, but it is the job of your website to set the hook and reel them in. Poor website and landing page design can greatly hinder your conversion rate from leads to sales.
Your website has the capability of delivering an amazing amount of valuable information to your sales team. With proper tracking and reporting, you can know, not only how many visitors visit your website each day, but how long they stayed on your site, which pages they visited and what links they clicked on. You can know what geographical regions those visitors came from and what lead them to your website – an ad, social media, a referral link from one of your partners, etc. You can even learn how many times a visitor returns to your site before deciding to buy.
Certainly! Our website developers have built a variety of e-commerce sites for a wide range of industries. Our sites have the highest security available and are extremely user friendly, making transactions quick and easy for your customers.
With the proper coding added to your website, you can collect this data and much, much more. We do our best to empower our clients with the data that is available to them by showing them the analytic reports generated through Google and teaching them how to interpret the data for their advantage.
Google Adwords provides you with reports on the clicks and traffic generated from your campaigns. The real lead tracking power, however, comes when you connect your Google Adwords with Google Analytics. Then your reporting capability is greatly enhanced, providing you with a wealth of data from which to make informed marketing decisions.
Yes! We offer a free analytical review for new clients. With proper reporting, we can tell you which of your Google Adwords campaigns are generating quality leads and which ones are just a waste of your money. For our ongoing clients, we do a monthly review of their online advertising campaigns, consulting with them on ways to continually increase their ROI.
We offer our clients plenty of flexibility. You are not tied into a long-term contract with us. You can cancel our monthly services at any time. However, the majority of our clients continue to work with us year after year because of the positive results and the responsive service we deliver.
You will have your own Google Adwords account, which we will manage for you. Your payments for your Google Adwords account will go direct to Google. Our fees for setting up and managing your paid search campaigns will paid direct to Expert Internet Marketing, separate from your Google billing.
For the protection of our clients, we always insist on a signed, written contract for all our services. Changes to the scope of work in a project are also documented in written communication and require written approval before we move forward on those changes. Proper written documentation and approval creates the high level of trust we enjoy with all of our customers.
You can set your daily and monthly budgets at whatever level you want, low, high or in between. It is one of the great things about paid search advertising; it truly can fit anyone’s budget. Budgeting for Adwords campaigns, however, should be reviewed regularly and funds funneled towards your most profitable campaigns. Your Expert Internet Marketing team will be sure that you have the data you need on a monthly basis to make those decisions.
The rate at which online advertising is replacing other media types in marketing budgets is growing rapidly. Many of our clients are increasing the percentage of their budget allocated to online marketing each year, because of the documented high rate of return they are receiving from online channels. Start at a percentage that is comfortable for you and adjust that percentage accordingly as you monitor the success of your campaigns.